Uto Balmoral he is the first virtual designer, he is a provocatively created character to be himself a product, a project of the designer. An artistic project that comes from a personal reflection on the situation of contemporary design.
Uto defines his own image starting from the negation of it in a game of balances between the will / need to appear and that of hiding. He made his debut in 2011 with the Maybe / Maybe exhibition at the DAAL Gallery in the Ventura area during the Milan Design Week, presenting the limited series collection of “Unstables” tables and the “The Putrella’s Connection” family of lamps.
Uto’s research is that of a design that has an expressive, metaphorical value, which triggers a process that goes beyond aesthetics and functionality as the only reasons for being.
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